The Bluebell Group, a well-known brand distributor and retailer in Asia, has recently announced a partnership with Swedish fashion brand Acne Studios. This partnership will mark Acne Studios’ entry into the Taiwanese market, with their first store in Taiwan set to open on October 18. The store will be located at the Shin Kong Mitsukoshi Taipei Xinyi Place.
As Asia’s leading omnichannel brand partner and operator, Bluebell will be responsible for managing Acne Studios’ presence in Taiwan. The flagship store will showcase Acne Studios’ latest collections, including ready-to-wear, accessories, and footwear. The store’s interior design will reflect Acne Studios’ signature aesthetic.
This collaboration is not the first between Bluebell and Acne Studios, as Bluebell is already managing the brand’s presence in Singapore. Since the opening of Acne Studios’ first store in Singapore in December last year, Bluebell has successfully handled the brand in the Singaporean market.
Samy Redjeb, Bluebell Greater China Managing Director, highlighted the importance of their local knowledge and understanding of the Taiwanese market. Bluebell’s deep understanding of the market and their strong relationships with key real estate players in Taiwan have contributed to the selection of prime locations for Acne Studios’ stores. Redjeb expressed gratitude for the trust that Acne Studios has placed in Bluebell, emphasizing their understanding of the brand’s unique DNA and reputation within the fashion industry. Bluebell sees it as a privilege and a responsibility to bring Acne Studios’ vision to life in Taiwan.
Bluebell has a significant presence in the Asian market, with operations in various countries such as Japan, South Korea, China, Hong Kong, Macau, Singapore, Malaysia, Cambodia, and Australia. Their distribution network consists of over 650 points of sale, encompassing flagships, concessions, multi-brand concepts, and a selective wholesale network. Additionally, Bluebell operates direct e-commerce and travel retail.
The partnership between Bluebell and Acne Studios holds great importance for the Swedish fashion brand’s expansion into Taiwan. With Bluebell’s expertise and knowledge of the local market, Acne Studios can expect a successful entry and a strong foothold in the Taiwanese market. The opening of the flagship store in Taipei is just the beginning, and we can anticipate further growth and development for Acne Studios in the region.
