Reactive pricing platform, BlackCurve, has secured additional funding of £750,000, taking their total raised funds to £3.7 million. This funding boost comes at an opportune time as BlackCurve has recently launched on the popular Shopify app store. With the fresh injection of capital, BlackCurve aims to expand its presence in its core online markets and minimize its cost of sale.
BlackCurve’s cutting-edge technology offers retailers the advantage of “decision intelligence”. By using this platform, retailers can effectively evaluate and optimize their pricing decisions for products. Moreover, BlackCurve enables retailers to establish rules that automatically adjust their prices in response to competitor behavior, much like the advanced pricing systems utilized by e-commerce giant, Amazon.
A primary objective of BlackCurve is to level the playing field for small and medium-sized e-commerce businesses, granting them the means to compete against their larger counterparts. This is achieved by automating the process of mapping customers’ inventories to competitor product listings. As a result, users gain valuable insights that inform their pricing decisions, subsequently enhancing their overall digital marketing performance and generating increased sales.
BlackCurve’s customer base extends globally, catering to various fashion firms. Retailers who have adopted BlackCurve’s platform have witnessed remarkable improvements in their pricing strategies, leading to tangible growth in both sales and profits. Founder Philip Huthwaite emphasizes that BlackCurve’s purpose is to provide small and medium-sized retailers with Amazon-style pricing capabilities, offering support to a diverse range of businesses, from emerging start-ups to well-established firms.
Undoubtedly, this recent funding injection will pave the way for BlackCurve’s expansion plans and solidify its position as a leading pricing platform for e-commerce businesses. With its innovative technology and unwavering dedication to helping retailers thrive, BlackCurve is poised to make a significant impact on the industry.
To learn more about BlackCurve and its offerings, visit their official website here. Additionally, for insights into effective pricing strategies for e-commerce businesses, refer to this helpful article here.
