Björn Borg, the iconic Swedish sports brand, caused a frenzy at London Fashion Week with the highly-anticipated launch of their exclusive collaboration with global pop sensation, Robyn. The event took place at the trendy Browns East in Shoreditch, London, setting the stage for a fashion-forward partnership that promises to shake up the industry.
The RBN capsule collection, designed in conjunction with Robyn, stylist Naomi Itkes, and Björn Borg’s talented design team, offers a unique blend of edgy sportswear, workwear, and street fashion. Comprising 23 versatile pieces in a range of vibrant colorways, the collection represents a bold step towards inclusive and gender-neutral fashion.
Drawing inspiration from Robyn’s personal style and Björn Borg’s iconic 80s archive, RBN features a diverse range of garments, including cozy fleece hoodies, stylish tracksuits, classic polo shirts, comfortable underwear, and trendy socks. With a focus on versatility and practicality, each piece is designed to seamlessly transition from a workout session to a night out on the town.
Robyn herself expressed her enthusiasm for the collaboration, highlighting her passion for street style and youth culture. “RBN reflects my love for street style as seen in youth culture. I wanted to create pieces that can be worn both for running and clubbing,” she stated, underscoring the collection’s versatile appeal.
Mija Nideborn, the design director at Björn Borg, commended the collaboration for successfully capturing the brand’s signature blend of sportswear and fashion. He praised the collection for embodying a creative vision where Robyn’s unique aesthetic intertwines seamlessly with the brand’s DNA, resulting in a refreshing take on contemporary street fashion trends.
In a groundbreaking move that bridges the worlds of music and fashion, Robyn’s latest music video for “Send to Robin Immediately” prominently features pieces from the RBN collection, cementing the symbiotic relationship between the two art forms. With a strong emphasis on inclusivity, creativity, and boundary-pushing design, the Björn Borg x Robyn collaboration is poised to leave a lasting impact on the fashion landscape.
To learn more about the Björn Borg x Robyn collaboration, visit Björn Borg official website and Robyn’s official website.
