BIOKIDÉ, a luxury brand that combines French craftsmanship with fair trade materials from Africa, has recently established itself on the iconic Champs-Élysées avenue in Paris. The brand’s showroom perfectly reflects its image and DNA, showcasing its commitment to luxury, sustainability, and philanthropy.
One of BIOKIDÉ’s notable accomplishments is becoming a member of Positive Luxury, an organization founded by Sir David Attenborough and Diana Verde Nieto. Positive Luxury aims to recognize and certify luxury companies that are dedicated to making a positive impact on society and the planet. BIOKIDÉ is currently awaiting the prestigious Butterfly Mark certification, which signifies its commitment to sustainability.
In addition to its sustainability efforts, BIOKIDÉ is also actively involved in philanthropy. Since 2018, the brand has been a partner of the “Galien Afrique” award, an initiative supported by the Ministry of Health, the Bill and Melinda Gates Foundation, and the Pasteur Institute in Dakar. This award recognizes significant projects in the field of discoveries and therapies for the betterment of humanity.
One of BIOKIDÉ’s flagship products is the silky day cream with baobab oil, obtained through fair trade. This cream, scented with rose water, not only mattifies the skin but also provides deep hydration and powerful antioxidant benefits. BIOKIDÉ closely collaborates with Baobab des Saveurs, a company based in Senegal, which actively contributes to the preservation of baobab trees and is involved in various CSR projects.
Furthermore, BIOKIDÉ is committed to protecting the environment. The brand sources its packaging from FACA PACKAGING in Barcelona, a leading company known for the production of high-end cosmetic jars. These containers are made from renewable sources and recycled PMMA, contributing to sustainable packaging and the circular economy.
BIOKIDÉ’s dedication to sustainability and luxury has even caught the attention of the international Rolls-Royce club. The brand has been approached to collaborate on the celebration of the 20th anniversary of “Goodwood” next year. By partnering with Rolls-Royce, a symbol of sustainable luxury, BIOKIDÉ aims to further establish its authenticity and credibility.
Moreover, BIOKIDÉ is actively involved in promoting women’s entrepreneurship. As a former laureate in the “Audacity” category in 2014, founder Fatimata Kane is committed to supporting “Créatrices d’Avenir,” the largest regional competition dedicated to women’s entrepreneurship in Ile-de-France. Through this initiative, Kane aims to showcase the entrepreneurial talent of women and break down the barriers they face in starting their own businesses.
In conclusion, BIOKIDÉ is a luxury brand that not only emphasizes craftsmanship and fair trade but also embraces sustainability, philanthropy, and women’s entrepreneurship. Its presence on the Champs-Élysées in Paris solidifies its position as a forward-thinking and socially responsible brand.
*Useful links:
1. BIOKIDÉ Official Website
2. Positive Luxury Website
