The Bijorhca trade show is set to take place in Paris from September 2-4. This highly anticipated event, organized by WSN, will be held at the esteemed Porte de Versailles exhibition centre and will coincide with the Who’s Next event. Welcoming approximately 170 exhibitors from all over the world, including renowned brands like Philippe Ferrandis, Satellite Paris, Taratata, and Uno de 50, the trade show promises to showcase a vast array of jewellery brands. Excitingly, the event will also introduce around 60 new and emerging brands, offering fresh and innovative designs to captivate attendees.
Beyond the exhibition itself, Bijorhca will present an extensive conference program. This program will delve into various aspects of the jewellery industry, providing valuable insights to both aspiring and established professionals. On Saturday, two captivating talks, titled ‘Design: creativity between freedom and constraints’ and ‘Developing a physical retail network thanks to digital tools’, will delve into the intersection of design and business strategies within the industry. Attendees will gain valuable knowledge on how to strike a balance between creative expression and practicality, as well as leveraging digital tools to enhance the brick-and-mortar retail experience. On Sunday, the conference will shift its focus to the protection of original designs from cyber-attacks, addressing the pressing issue of intellectual property in the digital age. Finally, on the last day of the trade show, a round-table debate will take place, exploring entrepreneurial approaches and the reinvention of the jewellery industry to thrive in today’s market. Esteemed industry professionals, such as Priscilla Jokhoo from Francéclat, will contribute to this insightful discussion, shedding light on the future of the industry.
To commemorate the 150th anniversary of the esteemed French jewellery industry association BOCI, the Bijorhca trade show will host an exhibition titled ‘The Golden Age of Designer Jewellers 1960-2000’. This captivating showcase will feature approximately 60 exquisite pieces from the most influential jewellery designers of this groundbreaking period. Attendees will have the unique opportunity to witness the evolution and history of the industry through these masterpieces.
Additionally, Bijorhca will provide a platform for the final-year students of the prestigious Boulle applied arts school. These talented individuals will have the chance to present their graduation work, showcasing their creativity and skills to industry professionals and potential employers. This collaboration between the trade show and the Boulle applied arts school perfectly embodies the spirit of nurturing and supporting emerging talent within the jewellery industry.
In conclusion, the Bijorhca trade show stands as an unparalleled opportunity to explore the latest trends and innovations shaping the world of jewellery. With its diverse range of exhibitors, informative conference program, and commemorative exhibitions, this event is a must-attend for anyone involved in or interested in the captivating world of jewellery.
Useful links:
– Official Bijorhca Website
– Official Who’s Next Website
