The collaboration between the British Fashion Council (BFC) and Adidas Originals at the MakerLab in Paris during men’s fashion week has been a major success in highlighting the talents of British designers. The event, titled MakerLab presents: Here to create, featured three rising stars in the fashion industry: Nicholas Daley, Priya Ahluwalia, and Paolina Russo. With the support of Adidas Originals and BFC’s ambassadorial president David Beckham, these designers showcased their take on the SC Premiere sneaker, pushing the boundaries of creativity and innovation.
The BFC’s CEO Caroline Rush expressed her excitement about this platform becoming a launchpad for emerging designers, helping them gain exposure on a global level. By collaborating with international brands like Adidas Originals, the BFC aims to connect these designers with a wider audience, both within the industry and among consumers. The use of new technologies and the influence of key figures like David Beckham have helped amplify the reach of these designers, sparking interest and engagement from fashion enthusiasts worldwide.
In interviews with the designers, they shared their insights on the challenges and rewards of the project. For Nicholas Daley, staying true to his British roots and commitment to local craftsmanship was essential in his collaboration with Adidas Originals. Priya Ahluwalia navigated the balance between using recycled materials and maintaining a fresh, sporty look for her designs. Paolina Russo, a recent Central Saint Martins graduate, used this experience to not only hone her creative skills but also to develop her business acumen and communication abilities.
The BFC’s initiative with Adidas Originals is a testament to their dedication to championing British design talent and fostering collaborations that propel these designers onto the international stage. By providing a platform for these emerging creatives to showcase their unique perspectives and styles, the BFC is paving the way for a new generation of British fashion icons to shine.
For more information on the BFC’s efforts to support emerging designers, visit their official website here. To learn more about the latest collections and collaborations from Adidas Originals, visit their website here.
