In a strategy update and rallying cry for the fashion industry, David Pemsel, the Chair of the British Fashion Council (BFC), emphasized the need for help in achieving the BFC’s goals. Taking into account the unprecedented challenges faced by the industry, including Brexit, the COVID-19 pandemic, the war in Ukraine, and the cost-of-living crisis, Pemsel highlighted the importance of resetting in order to navigate these obstacles.
The fashion industry is currently facing various challenges, including new international trading terms post-Brexit, difficulties in accessing finance, longer payment terms, increasing regulation as it transitions to becoming a net-zero industry, the need for workforce diversification, and the opportunities presented by digital fashion. These challenges have also raised questions about the future of London Fashion Week, as big brands have started showcasing their collections at other fashion events, such as Paris or Milan’s menswear shows. The upcoming June schedule for London Fashion Week is notably smaller, with many renowned names absent.
Despite the uncertainty surrounding the industry, Pemsel emphasized that the BFC’s mission is to champion British fashion on the world stage as a creative force. The BFC aims to support and elevate creative talent through its innovative programs and embrace innovation to prepare businesses for positive change. The organization identifies diversity, equity, inclusion, and belonging, as well as digital fashion and the environment, as core areas of focus through its Institute of Positive Fashion.
Alongside supporting talent and creativity, the BFC aims to create connections and advisory opportunities for the fashion community to come together and collectively support the industry’s growth. The organization also plans to evolve its platforms, including London Fashion Week and the Fashion Awards, to amplify excellence in creativity and showcase the cultural influence of the UK.
Pemsel emphasized that the BFC cannot achieve its ambitious goals alone and called on the wider fashion industry to contribute. He recognized the industry’s strength as a community during the pandemic, encouraging collective efforts to retain and strengthen the industry’s position as creators, innovators, and trailblazers. The BFC’s approach is to convene the community to achieve these goals, and Pemsel extended an invitation for industry stakeholders to get involved.
Overall, the BFC’s strategy update sets out a vision for the future of British fashion, addressing the challenges faced by the industry and harnessing collective strength to drive responsible growth, innovation, and global influence.
Useful links:
1. British Fashion Council
2. London Fashion Week
