The British Fashion Council (BFC) has recently made significant strides in expanding its presence in China with the launch of its China Partnerships Strategy in Shanghai. The initiative was led by none other than Ambassadorial President David Beckham, who brought together key stakeholders in the industry to ensure the success of this groundbreaking venture.
At a special lunch event, deals totaling £500,000 were confirmed, with industry giants JD.com and Ruyi stepping in to co-sponsor the BFC/GQ Designer Menswear Fund. JD.com also pledged its support for the BFC/Vogue Designer Fashion Fund, with additional backing from the UK’s Department of International Trade. BFC Chair Stephanie Phair stressed the importance of China as a crucial market for British designers, noting the increasing demand for British fashion in the region.
Further collaborations are on the horizon for BFC, with discussions underway for partnerships with VIP.com and Fung Retailing Group. The organization is prioritizing the development of its China Fashion Business Network over the next year, with event attendees expressing their commitment to building a network of reputable partners across various sectors in China.
David Beckham reaffirmed his dedication to promoting the British fashion industry in China, recognizing the country’s immense potential for investment in British fashion. He emphasized the importance of showcasing the creative talent of the UK on a global stage and fostering collaboration between British and Chinese designers.
BFC Menswear Chair Dylan Jones announced the revival of the BFC/GQ Designer Menswear Fund, thanks to the support of JD.com and Ruyi. This partnership is set to provide crucial backing to up-and-coming menswear designers in the UK for the next two years.
The core focus of the BFC’s China Partnerships Strategy revolves around three key pillars: supporting emerging talent by offering guidance on navigating the Chinese market, establishing partnerships for Fashion Weeks to drive demand through content and retail collaborations, and building a network of investors, creatives, influencers, and retailers to bolster British designer businesses in China.
With this innovative approach, the BFC is committed to easing access to the Chinese market for British designers while reinforcing its dedication to nurturing talent and fostering growth within the fashion industry.
To know more about BFC’s initiatives and partnerships in China, visit their official website here.Additionally, for the latest updates on fashion trends and industry news, check out Vogue UK’s online platform here.
