Berluti has taken a bold step forward with the introduction of Kris Van Assche’s first collection and a new logo. The Belgian designer, known for his time at Dior Homme, has infused a sportier and more industrial feel into the renowned Parisian brand. The updated logo now reads “1895 Berluti Paris” in a modern font, representing a departure from its traditional roots as a luxury bootmaker.
Van Assche’s debut creations for the Pre-Spring/Summer 2019 collection showcase a contemporary men’s wardrobe with a twist. The collection features a mix of pieces ranging from navy bomber jackets to silk shirts adorned with the iconic Scritto script, blending Berluti’s heritage with a touch of modernity. Neon hues and electric blues add a pop of color to the collection, signaling a new era under the designer’s creative vision.
The revamped logo was prominently displayed at the Prouvé pavilions at Place de la Concorde, grabbing the attention of fashion enthusiasts and tourists alike. Van Assche’s new direction for Berluti was captured in a lookbook shot at the brand’s factory in Italy, highlighting the edgy aesthetic and contemporary appeal of his designs.
As Kris Van Assche prepares to make his full debut during the Paris menswear season in January 2019, the fashion world eagerly anticipates the evolution of Berluti under his leadership. With a fresh logo and innovative designs, Berluti is set to make a statement in the realm of men’s fashion.
Explore more about Berluti’s latest collections and updates on their official website: Berluti
Discover more about Kris Van Assche and his creative endeavors on his official website: Kris Van Assche
