Berlin is set to host its inaugural fully hybrid tradeshow for the SS23 season, thanks to a collaboration between digital wholesale platform Joor and B2B tradeshows giant Premium Group. This innovative partnership plans to merge the advantages of both physical and digital experiences, providing a seamless and convenient buying and selling environment. Scheduled to take place from 7-9 July at Messe Berlin, the physical shows will be accompanied by an extended online buying window. Through Joor Passport, buyers will have access to the complete range of brands exhibiting at the event, offering a comprehensive digital tradeshow destination.
To streamline the buying process, buyers can simply scan a brand’s QR code using the Premium Group mobile app. This feature allows for efficient and quick purchasing, avoiding the need for cumbersome paperwork or physical transactions.
In addition to the tradeshow, attendees can explore The Ground, an exciting direct-to-consumer (D2C) creative platform. The Ground showcases innovative and emerging brands, diversifying the tradeshow experience and fostering new connections within the industry. Furthermore, Fashiontech will provide attendees with a platform for knowledge-sharing through masterclasses and panel discussions on successful and sustainable strategies.
Joor will also contribute to the event by hosting a masterclass on Digital Wholesale. This session will offer valuable insights and guidance on navigating the digital landscape within the fashion industry. Additionally, a roundtable discussion will be held at the Fashiontech stage, featuring representatives from four major fashion brands. This discussion will delve into important topics, tackling challenges and exploring potential solutions for industry-wide collaboration and growth.
As a useful resource for attendees and fashion industry professionals, here are two relevant links:
1. Premium Group Official Website: Visit the official website of the Premium Group to stay updated on the latest news and developments related to the tradeshow.
2. Joor Official Website: Explore Joor’s official website for more information about their digital wholesale platform and how it can revolutionize your buying and selling experience.
Through this groundbreaking collaboration between Joor and Premium Group, the Berlin tradeshow aims to provide an immersive and comprehensive experience for buyers and sellers alike. With the convergence of physical and digital elements, attendees can expect a truly innovative and convenient tradeshow experience.
