British automaker Bentley plans to release 80 exclusive models specifically for the Chinese market, commemorating its 20 years of presence in the country. With an emphasis on exclusivity, Bentley aims to capitalize on its anniversary campaign by offering 80 V8-powered vehicles to Chinese customers. These vehicles will all share a common theme, paying tribute to the city of London.
The first range, called The Guard Continental GT, draws inspiration from the uniforms worn by the royal guards, incorporating their silhouettes and colors into the design. The Carnaby Continental GTC, on the other hand, takes its inspiration from the vibrant shades characteristic of Carnaby Street in Soho. The third model, The Pall Mall Flying Spur, celebrates the state limousine delivered to the Queen in 2002 and even includes a convertible picnic table. Lastly, The Savile Row Bentayga pays homage to the renowned tailoring district, featuring embroidery of a suit and a bow tie on the headrests.
By launching this exclusive line of vehicles, Bentley aims to strengthen its relationship with the Chinese market and target a key customer base within the luxury industry. Although the American market has been the most financially rewarding for Bentley in 2021, China has witnessed a remarkable sales growth of around 40% during the same period, with over 4,000 cars sold. This surge in sales aligns with the increasing demand for high-end vehicles in China. According to the analysis firm Mordor Intelligence, the luxury automobile market in the country is projected to grow by over 8% from 2021 to 2026, driven by electric and hybrid models. It is estimated that the market will generate $260 billion in revenue within the next four years.
For more information on Bentley’s exclusive models for the Chinese market, you can visit the official Bentley website here. Additional details about the growth of the luxury automobile market in China can be found in the report by Mordor Intelligence, which can be accessed here.
