Automaker Bentley Motors has partnered with British media company Dezeen to launch a retail design competition called the Future Luxury Retail Design. This competition is open to participants from all backgrounds who are over the age of 18 and aims to showcase innovative retail ideas, whether they are online, physical, or a combination of the two. The criteria for judging submissions include the quality of the experience, personalization, eco-responsibility, and alignment with Bentley Motors’ brand DNA.
While Bentley Motors is widely known for producing luxurious automobiles, the company is also encouraging participants to explore other product categories. This perspective aligns with Bentley’s diversification into furniture with Bentley Home and their entry into the real estate market with their first residential complex set to launch in 2026. As consumer behavior evolves alongside the rapid digitalization of society and the emergence of technologies like augmented reality (AR) and virtual reality (VR), Bentley’s vision for the future of retail is one of flexibility and adaptation.
The Future Luxury Retail Design Competition will award three winners with financial prizes of £15,000, £10,000, and £5,000 respectively. Registrations for the competition are currently open and will continue until July 7, 2023. To participate, interested individuals can visit the dedicated page on the Bentley Motors website.
Useful links:
1. Bentley Home
2. Bentley Collections
