As Milan Fashion Week approaches, Benetton is making a splash with a vibrant and whimsical collection designed by Jean-Charles de Castelbajac. The runway show, held at the iconic Piscina Cozzi, featured a “New Wave” collection that exuded summer vibes with a nod to the marine world and water.
The collection showcased a range of fun and lightweight outfits inspired by the Côte d’Azur, including pale-pink gingham dresses, St. Gallen embroidery skirts, and cotton postcard dresses. Models strutted down the poolside runway in a rainbow of vivid tones, sporting accessories like visors, dark glasses, and sailor berets. The seaside aesthetic was further enhanced by the incorporation of nautical themes like anchors, sailboats, and wave-shaped stripes.
De Castelbajac’s innovative approach to incorporating tough, waterproof paper in trench coats and skirt embellishments added a unique twist to the collection. The use of rainbow colors, bold brushstroke prints, and nostalgic motifs aimed to evoke a sense of tenderness and childhood memories. The collection was a playful and nostalgic celebration of Benetton’s timeless appeal.
Sales of the designer’s previous collection have been strong, with best-selling pieces like Mickey Mouse and Snoopy jumpers resonating with consumers. De Castelbajac’s focus on creating “new classics” for Benetton involves reimagining traditional garments with subtle yet impactful brand colors. The designer’s upcoming plans include revamping Benetton’s kidswear line with a rock and roll aesthetic and repositioning the brand’s menswear essentials.
Benetton’s latest showcase under Jean-Charles de Castelbajac’s visionary leadership showcases a perfect blend of creativity, nostalgia, and innovation. The brand continues to captivate a new generation of fashion enthusiasts with its iconic colors, playful motifs, and timeless style, cementing its status as a trailblazer in the industry.
To learn more about Benetton and their latest collections, visit their official website here. For updates on Milan Fashion Week and other fashion events, check out the official website here.
