Benetton, the iconic Italian brand known for its vibrant colors and timeless style, has recently partnered with Selfridges to launch an exclusive collection that pays homage to the brand’s 80s aesthetic. This special 109-colour capsule collection is a celebration of happiness and color, featuring a mix of knitwear, fleece pieces, and accessories.
This collaboration with Selfridges marks a significant milestone for Benetton, as it is the first time the brand has partnered with a department store. The timing of the launch coincides with London Fashion Week, adding to the excitement surrounding the collection.
The knitwear collection is the highlight of the collaboration, offering an impressive 109 different shades that cater to a wide range of preferences. From bold and vibrant hues to softer tones and timeless classics like black, there is something for everyone in this diverse collection.
The pieces in the collection are designed to merge British cool with Italian style, creating an urban, contemporary look that is both stylish and versatile. Crafted from luxurious cashmere and cashmere blends, the sweaters feature the classic Benetton logo, adding a touch of nostalgia to the modern designs.
What sets this collection apart is its direct inspiration from Benetton’s visual heritage. Drawing from classic garments, sketches, color charts, and campaign images from the brand’s archives, the collection brings a sense of nostalgia and authenticity to the designs.
Customers can now find this exclusive capsule collection at Selfridges and Benetton’s flagship store in the UK, as well as on Benetton’s newly opened Oxford Street location. With their omnichannel platform, Benetton offers a seamless shopping experience that allows customers to blend their digital and physical shopping experiences.
In conclusion, the collaboration between Benetton and Selfridges is a testament to the brand’s commitment to timeless style, quality craftsmanship, and a celebration of color. This exclusive collection not only showcases Benetton’s vibrant design DNA but also offers customers an innovative and interactive shopping experience that merges the past with the present in a unique way.
For more information on the collection, visit Benetton’s official website and Selfridges online store.
