After a hiatus, Ben Sherman, the iconic UK fashion brand, is making a triumphant return to the US market with the launch of a new pop-up store in the trendy Soho neighborhood of New York City. Scheduled to open its doors on September 1st at 130 Greene Street, this temporary retail space will cater to shoppers looking for stylish ready-to-wear clothing, accessories, footwear, jewellery, and exclusive limited-edition items.
Spanning 2,000 square feet, the store is not just a place to shop but a cultural hub. It will feature a live performance stage, paying homage to Ben Sherman’s rich musical history. The brand, which gained popularity in the 1960s with its classic button-down shirt, will offer a diverse range of shirt styles and colors at the dedicated shirt bar inside the store.
In a bid to stay current and appeal to younger consumers, Ben Sherman has been collaborating with designers like Henry Holland. Their latest collection, a gender-neutral line created with Holland, was met with acclaim during London Men’s Fashion Week. The pop-up store will exclusively carry pieces from this sought-after collaboration, making it a must-visit destination for fashion enthusiasts.
Michael DeVirgilio, the President of Marquee Brands, Ben Sherman’s parent company, expressed his enthusiasm for the brand’s reentry into the US retail market. By focusing on creating unique and dynamic retail experiences, such as the concept store model, Ben Sherman aims to connect with its loyal customer base and attract new fans.
In addition to shopping, visitors can look forward to a series of engaging events at the New York pop-up store. From speaker series and influencer dinners to live concerts, the store will offer a vibrant and interactive environment for fashion-conscious individuals seeking a blend of heritage and modern style.
To stay updated on the latest news and events at Ben Sherman’s pop-up store in Soho, New York, be sure to visit their official website and follow them on social media!
Useful Links:
1. Ben Sherman Official Website
2. Ben Sherman Facebook Page
