Ben Ainslie, the esteemed Olympic sailing icon, has officially partnered with Belstaff as the brand’s newest ambassador. This exciting collaboration comes as Ainslie leads Ineos Team UK, the British sailing team under the ownership of Belstaff’s parent company, in their pursuit of victory at the 36th Americas Cup. This union represents a significant departure for Belstaff, a brand renowned for its strong association with motorcycle culture.
As the fresh face of Belstaff, Sir Ben Ainslie will play a pivotal role in guiding the Ineos team as they gear up for the upcoming challenge set to unfold in New Zealand in March 2021. Securing a win at the Americas Cup would be a monumental milestone, as it would mark the first time a British team emerged victorious in the world’s oldest sporting competition. With the legendary Olympic sailor leading the charge, Belstaff stands to elevate its profile and reputation considerably.
Having previously triumphed at the America’s Cup with the Oracle Team USA in 2013, Ainslie brings a wealth of experience to the table when it comes to this prestigious event. Belstaff has expressed full confidence in his ability to steer the Ineos team towards triumph, citing his embodiment of the core values of a Belstaff ambassador. Ainslie now joins the ranks of esteemed individuals who epitomize a spirit of adventure and discovery, from T.E. Lawrence to Steve McQueen.
In a pioneering move, Belstaff has crafted an exclusive on-shore capsule wardrobe for Ineos Team UK, drawing inspiration from the timeless attire worn by America’s Cup teams in the 1950s. This innovative collection seamlessly merges iconic Belstaff designs with traditional silhouettes and cutting-edge, durable materials designed for optimal performance. Tailored for versatility, the trans-seasonal collection equips the team for various climates, ranging from cold to warm conditions. Comprising 23 meticulously designed pieces set to launch in April 2020, customers can acquire the collection from Belstaff’s retail outlets, online platforms, select retail partners, and at Ineos Team UK races.
To learn more about Belstaff and their collaboration with Ben Ainslie, visit their official website here. For exciting updates on the Ineos Team UK’s journey towards the Americas Cup, check out the team’s official page here.
