Belstaff, the prestigious luxury fashion brand known for its exquisite craftsmanship and adventurous spirit, has recently unveiled a fresh logo and brand campaign entitled Built for Life. This innovative endeavor signals the dawn of a new chapter, steered by CEO Helen Wright and backed by Ineos.
The captivating AW18 campaign is a testament to Belstaff’s timeless values of exploration and artisanship, brought to life through a collaboration with the esteemed creative agency Brave New World. The revamped logo proudly salutes England’s rich history, specifically referring to the year 1924 when the esteemed brand was established.
Launched on September 14th, the campaign is making waves across a multitude of platforms; spanning from print and digital to mobile and select retail spaces in key global markets like the UK, Germany, US, and Japan. Divided into ‘In Town’ and ‘On Your Travels’ themes, the campaign showcases Belstaff’s adaptability in catering to urban lifestyles as well as outdoor escapades.
The ‘In Town’ visuals, lensed by the talented photographer Cyril Matter, beautifully capture the essence of Belstaff’s British heritage against the backdrop of iconic London landmarks. Embracing unconventional advertising avenues like London buses and taxis alongside traditional platforms helps to amplify the reach of the campaign. Conversely, the ‘On Your Travels’ scenes transport viewers to the rugged terrain of the Pyrenees, igniting a sense of wanderlust.
In a parallel effort, the social campaign shot by photographer David Burton, shines a spotlight on remarkable individuals and their narratives. From celebrated chef Jackson Boxer imparting wisdom on adventure and style while adorned in Belstaff’s iconic Outlaw leather jacket, to Olympic champion Sir Ben Ainslie and the daring Turner Twins embarking on a record-setting expedition, each story echoes the brand’s ethos.
Belstaff’s reinvigorated brand and social campaign impeccably weave together the brand’s legacy with a renewed commitment to excellence, laying the groundwork for a vibrant future guided by fresh leadership and ownership.
For more information on Belstaff’s latest brand campaign and products, visit their official website here. To stay updated on their latest collections and collaborations, follow Belstaff on their Instagram @belstaff.
