Belstaff, a renowned British heritage brand known for its iconic designs, has finally unveiled its highly anticipated America’s Cup-inspired capsule collection in collaboration with Ineos Team UK. Originally set to launch in April, the 23-piece range serves as the official on-shore wardrobe for the British sailing team as they gear up for the prestigious sailing competition.
Taking cues from the classic attire worn by America’s Cup teams throughout history, particularly during the 1950s, the collection showcases Belstaff’s signature pieces reimagined in high-performance fabrics for maximum durability. Reflecting the team’s official colours of navy, grey, red, and orange, the collection exudes a cohesive and sleek aesthetic.
In a partnership announced in October 2019, Belstaff was named as the official outfitter for the British Challenger to the 36th America’s Cup Challenge. The campaign for the collection is fronted by none other than Ben Ainslie, the team principal and skipper, who will lead his team to New Zealand for the challenge taking place in Auckland in March 2021. Standout pieces in the collection include a lightweight dry wax version of the iconic Trialmaster Jacket, the rugged Portsmouth Jacket in water-repellent cotton nylon, and the stylish Roding Gilet, a quilted down-filled vest perfect for layering. Accessories such as caps, belts, scarves, and a limited-edition navy flat cap in collaboration with Lock & Co complete the nautical-inspired lineup.
Belstaff’s collaboration with Ineos Team UK highlights its dedication to creating high-performance fashion for the sailing world, while paying homage to the storied tradition of the America’s Cup competition. The collection seamlessly combines style and functionality with a nod to the maritime heritage, embodying the spirit of the seas with a contemporary flair.
As the excitement builds for the 36th America’s Cup Challenge, fans and enthusiasts can now sport the same on-shore wardrobe as the British sailing team, immersing themselves in the thrill of this prestigious sporting event.
To learn more about the collection and its unique pieces, visit the official Belstaff website here and explore the latest news and updates from Ineos Team UK on their official website here.
