Belstaff, the luxury outdoor fashion brand based in the UK, has recently announced its partnership with Voyado, a retail technology platform. This collaboration aims to improve Belstaff’s customer experience and loyalty as the brand gets closer to its 100th anniversary. In the highly competitive retail industry, customer loyalty and personalization have become crucial factors for brands to establish lasting connections with potential customers. Belstaff recognizes the significance of staying ahead of the curve and continuously enhancing its offerings for shoppers.
Amelia Clarkson, the CRM Manager at Belstaff, emphasized the brand’s commitment to delivering exceptional customer experiences while acknowledging the need to evolve and meet customer expectations. Belstaff regularly evaluates its marketing tech stack and seeks out partnerships with companies like Voyado to gain fresh ideas and expertise.
Belstaff was particularly impressed with Voyado’s ability to consolidate their current Email Service Provider (ESP) and integrate with their in-store Point of Sale (POS) system. This integration empowers Belstaff to access customer data and enables their employees to provide a more personalized experience to shoppers.
The partnership between Voyado and Belstaff marks Voyado’s second high-profile collaboration with a UK fashion brand this year. They had previously formed a successful partnership with fashion retailer Jigsaw, demonstrating their commitment to expanding their presence in the UK market.
As Belstaff approaches its centenary milestone, its collaboration with Voyado highlights the brand’s dedication to embracing innovative technologies and enhancing the overall customer experience. By leveraging Voyado’s retail technology platform, Belstaff aims to foster strong customer loyalty and establish meaningful connections with its discerning clientele.
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