Belstaff, the renowned British luxury fashion brand, has recently announced the appointment of Jodie Harrison as its Global Brand Director. This strategic move showcases Belstaff’s commitment to expanding its global reach and solidifying its position in the industry. The significance of this role is highlighted by Harrison’s direct reporting to CEO Fran Millar.
As the Global Brand Director, Harrison will have oversight of several critical aspects of Belstaff, including retail and wholesale partnerships, paid marketing, content creation, art direction, and social media strategies, among others. With her extensive background and expertise in the fashion industry, Harrison possesses the necessary skills to drive the brand forward and strengthen its market standing.
Before joining Belstaff, Harrison founded and led the highly successful Fell & Scar consultancy in 2020. Her career boasts an impressive track record at esteemed companies like Soho House, Mr Porter, and Moda Operandi. Bringing a diverse range of experience in the luxury fashion sector, Harrison’s unique perspective will undoubtedly prove invaluable in shaping Belstaff’s future.
Expressing her enthusiasm for the opportunity, Harrison has conveyed her excitement to contribute to the brand’s legacy and uncover untold stories. Having long admired Belstaff throughout her career, she is eager to create a bold and consistent narrative for the brand. Additionally, she believes that the current climate presents the perfect moment to explore new avenues and propel the brand forward.
CEO Fran Millar has emphasized the need for a fresh perspective and innovative approach in connecting with customers. Millar commends Harrison’s extensive experience, her willingness to challenge conventional norms, and her ability to drive meaningful change. Consequently, Millar firmly believes that Harrison’s appointment will redefine Belstaff’s presence in the fashion industry.
As part of the privately-held conglomerate Ineos, Belstaff boasts a rich heritage and a reputation for its iconic outerwear and accessories. With Jodie Harrison now at the helm as Global Brand Director, the brand is embarking on an exciting new chapter underpinned by innovation, creativity, and a fresh perspective. As the fashion industry continues to undergo rapid evolution, Belstaff is well-positioned to captivate a global audience with its blend of heritage and modernity.
Useful links:
– Belstaff Official Website
– Ineos Official Website
