Belstaff, the renowned British luxury brand, captured attention recently with the exciting announcement of a new brand ambassador and the grand opening of a flagship store in the bustling Meatpacking District of New York City.
In a strategic move, Belstaff revealed that the talented British actor, James Norton, has been chosen as the face of the brand and will also collaborate creatively with them. Norton, widely recognized for his exceptional work in popular television series like Grantchester and War & Peace, perfectly embodies the essence of British style and sophistication that Belstaff is known for. As part of this partnership, Norton will play a key role in the upcoming AW20 campaign, which was shot along the stunning Jurassic Coast in Dorset, England. The campaign will portray Norton’s journey through various seasons, showcasing the actor’s charisma and the brand’s impeccable design aesthetics. Furthermore, Norton will put his creative input into co-designing exclusive jackets with Belstaff’s Creative Director, Sean Lehnhardt-Moore, for the Spring 2021 collection.
The inauguration of their flagship store in New York signifies a momentous occasion for Belstaff as they make a triumphant return to the city’s fashion landscape. Nestled on Gansevoort Street, this expansive 2,000 sq ft store introduces a pioneering workshop concept that pays homage to local artisans and creators. Inside ‘The Workshop’, patrons can avail services such as restoring, repairing, and customizing their treasured Belstaff outerwear pieces, aligning with the brand’s commitment to durability and longevity. Additionally, customers have the unique opportunity to design their own personalized jackets through the ‘Build Your Own’ service, among other bespoke offerings.
To commemorate the store’s grand opening, Belstaff has partnered with esteemed local artisans like Jimmy DiResta, Glenn Wolk, Aly Reinert, and Christine Rucci to curate a range of exclusive upcycled vintage jackets available for purchase exclusively in-store. The store’s industrial-inspired aesthetics, featuring elements like Hammerite green steel, blackened steel, reeded glass, and brass accents, serve as a homage to the Meatpacking District’s industrial heritage, creating a distinctive and immersive shopping environment.
In essence, Belstaff’s recent endeavors with James Norton as their brand ambassador and the unveiling of their groundbreaking store in New York epitomize a new era for the brand as they seamlessly blend tradition with innovation, celebrating community, craftsmanship, and creativity in equal measure.
To discover more about Belstaff and their latest offerings, visit their website here. For updates on James Norton’s collaboration with the brand, follow Belstaff’s Instagram page here.
