Bella Hadid’s rise to popularity in the fashion industry has been skyrocketing, with various high-end fashion houses clamoring to have her as their brand ambassador. In 2016, she made her entrance into iconic brands Dior and Victoria’s Secret, further accentuating her status as one of the most sought-after models in the industry. She also became the face of Fendi, which is led by renowned fashion designer Karl Lagerfeld, who recently unveiled their captivating spring/summer 2017 campaign featuring Hadid.
It’s undeniable that Dior and Fendi have placed their trust in Bella Hadid, recognizing her potential as the face that every fashion house desires. However, her journey to success wasn’t without initial setbacks. She faced rejection during the Victoria’s Secret casting for their 2015 show. Despite this initial setback, Dior saw her potential and selected her for numerous campaigns, with Hadid often showcasing the brand’s cosmetics as their ambassador. Karl Lagerfeld personally sought out Bella Hadid for Fendi, and the brand recently released the first images of their spring/summer 2017 campaign featuring the stunning model.
One of the key reasons why fashion houses are vying for Bella Hadid’s services is her massive influence on Instagram. Luxury brands are increasingly focusing on showcasing their image on social media platforms, and Bella is at the forefront of this trend. Olivier Balmain, for example, uses Instagram as his primary tool to generate interest among online consumers with his latest creations. Many luxury fashion houses also collaborate with influencers on Instagram, especially in China, to promote their designs.
With a staggering 9.5 million followers, Bella Hadid is undoubtedly one of the most followed models on Instagram. Although her sister, Gigi Hadid, boasts a whopping 28 million followers, Bella’s star power on the platform cannot be ignored. It is interesting to note that Bella Hadid stopped following Selena Gomez on Instagram after the Mexican celebrity was spotted with the ex-boyfriend of Dior and Fendi’s ambassador.
In conclusion, Bella Hadid’s popularity in the fashion industry has reached new heights, with prestigious fashion houses flocking to have her as their brand ambassador. Her strong influence on Instagram and ability to captivate her millions of followers make her an indispensable asset for luxury brands aiming to showcase their image on social media platforms. Bella Hadid’s career trajectory is undoubtedly a testament to her relentless hard work and undeniable talent in the world of fashion.
Useful links:
1. Bella Hadid’s Instagram Account
2. Dior Official Website
