Beaverbrooks, a popular jeweller with 70 stores across the UK, is currently experiencing a surge in sales as Christmas shoppers eagerly purchase jewellery for their loved ones. This trend, which the company refers to as ‘The Great Diamond Rush’, is defying concerns about the cost of living crisis, as customers show no hesitation in splurging on their Christmas shopping.
Compared to their record-breaking previous year, Beaverbrooks has already seen an impressive 11% increase in sales. This spike can be attributed to an early rush of festive shopping following a successful Black Friday performance, where sales soared by 27% compared to the previous year.
Despite the challenging economic climate, the jeweller remains optimistic about the future and anticipates another successful year. People are showing their willingness to spend on sentimental items like jewellery, watches, and diamonds, despite the difficulties faced due to the pandemic. Anna Blackburn, the managing director of Beaverbrooks, believes that the Christmas spirit is still alive and well, undeterred by the hardships endured over the past year. With the pandemic disrupting celebrations for two consecutive years, this is the first Christmas since 2019 where people can truly indulge in the holiday season, enjoying quality time with loved ones, exploring Christmas markets, and exchanging gifts.
As a result, Beaverbrooks has noticed that customers are spending significantly more when shopping with them. Various product categories such as gold jewellery, watches, and luxury items like the exclusive ‘Essence’ diamond collection designed specifically for Beaverbrooks, have boasted strong sales.
The success of Beaverbrooks reflects the overall triumph of the retail jewellery sector in 2022, and this trend is expected to continue throughout the festive season. Despite economic challenges, people are embracing the opportunity to celebrate and express their love and appreciation through the gift of jewellery. Beaverbrooks is thrilled to be a part of this positive trend and eagerly looks forward to a prosperous holiday season.
Links:
1. For more information about Beaverbrooks and their collection, visit their website: https://www.beaverbrooks.co.uk/
2. Discover the latest trends in jewellery and fashion on the Beaverbrooks blog: https://www.beaverbrooks.co.uk/the-edit
