Bazaarvoice’s Influenster has recently launched an innovative mobile app that aims to bridge the gap between shoppers and brands seeking honest feedback through reviews, photos, and videos. According to Bazaarvoice, a staggering 78% of consumers base their purchasing decisions on reviews, making it a highly influential factor. With a global community of over 7 million users, Influenster possesses valuable insights into consumer preferences and behaviors.
The newly introduced Influenster app replaces its predecessor and offers retailers a platform to gather user-generated content (UGC) on a large scale. This is made possible through a personalized algorithm that curates in-app feeds, allowing members to explore various brands and products while also gaining insights from fellow shoppers’ experiences.
One of the app’s key features is its utilization of first-party data for audience segmentation and targeting. This approach facilitates incentivized word-of-mouth marketing and empowers content strategies. Keith Nealon, the CEO of Bazaarvoice, stressed the growing significance of UGC in the retail industry. He noted that consumers increasingly depend on peer-to-peer recommendations, including ratings, reviews, photos, and videos, to guide their purchasing decisions. The new Influenster app strives to establish a global platform where consumers can freely share their thoughts, questions, experiences, and favorite brands and products.
By unveiling this app, Influenster demonstrates Bazaarvoice’s commitment to providing brands and retailers with effective solutions for generating authentic user-generated content. The app’s aim is to enhance the overall consumer shopping experience while enabling brands to form stronger connections with their target audience. Through the power of UGC and personalization, Influenster has the potential to revolutionize the way consumers discover and engage with brands and products.
To learn more about Bazaarvoice’s Influenster app, visit their official website here. Additionally, for a deeper understanding of the impact of user-generated content on consumer behavior, refer to this insightful study here.
