Bazaarvoice, a prominent player in the user-generated content (UGC) and product reviews space, has recently taken a strategic step by acquiring social commerce solution Curalate. This move is in response to the increasing trend of visual commerce, where consumers rely on user-generated visual content to make informed purchasing decisions.
The collaboration between Bazaarvoice and Curalate aims to provide brands with a robust solution that enables them to harness the power of inspirational social content to drive sales on various platforms such as social media, websites, and the Bazaarvoice retailer network. The co-founders of Curalate, Apu Gupta and Nick Shiftan, will continue to play integral roles within the team to ensure a seamless transition and uninterrupted service delivery.
Curalate is highly regarded for its innovative shoppable social, UGC, and influencer marketing solutions, which are currently utilized by a wide range of brands and retailers, including industry giants like Best Buy and Lululemon. The technology developed by Curalate allows images to be transformed into interactive digital storefronts, providing consumers with a captivating shopping experience.
As the realm of social shopping and visual technology continues to evolve, the integration of Bazaarvoice and Curalate’s capabilities becomes increasingly crucial for brands. User-generated content and reviews have proven to be fundamental in enhancing consumer engagement and boosting conversion rates, serving as indispensable tools for brands seeking to maintain their competitive edge in the market.
A standout feature highlighted by Bazaarvoice is Curalate’s strong partnerships with major social media platforms such as Facebook, Instagram, and Pinterest. These partnerships enable brands to tap into a vast reservoir of social content and craft shoppable experiences that effectively resonate with consumers across different channels.
Research conducted by Bazaarvoice underscores the significance of visual content in the purchasing journey, particularly among Gen Z consumers. The Shopper Experience Index has revealed a notable surge in photo submissions and visual content in reviews, signaling a rising demand for engaging UGC among shoppers.
Keith Nealon, CEO of Bazaarvoice, stresses the importance of providing consumers with access to visual content to enrich their online shopping experience. Through the acquisition of Curalate, brands and retailers can leverage the influence of user-generated visual content and social shopping to engage with consumers and drive sales efficiently. By pooling their expertise and resources, Bazaarvoice and Curalate are well-positioned to lead the charge in the ever-evolving landscape of social commerce and visual marketing.
Find out more about Bazaarvoice’s acquisition of Curalate in this press release.
Explore the capabilities of Curalate’s shoppable social, UGC, and influencer marketing solutions on their official website.
