Barneys New York, the iconic luxury department store chain, is making waves in the retail industry with the upcoming launch of The High End, a cutting-edge cannabis lifestyle and wellness concept within its Beverly Hills flagship store. Set to open its doors in March on the prestigious fifth floor, this pioneering venture marks a significant milestone as the first of its kind by a major US retailer.
The High End will feature an exclusive partnership with upscale cannabis company Beboe, showcasing a thoughtfully curated collection of premium cannabis-related products spanning wellness, home decor, beauty, and jewelry categories. Among the luxurious offerings are Devambez rolling papers, horn lighters from Lorenzi Milano, leather ashtrays and lighters from Giobagnara, Laboratorio Pesaro ashtrays, Ginger Brown storage boxes, and bespoke blown-glass pipes by Caleb Siemmon.
In addition to these upscale selections, The High End will offer a unique assortment of vintage cannabis accessories and jewelry from renowned brands like Good Art HLYWD, Hoorsenbuhs, Carole Shashona, and Barton Perreira. Customers can also explore a range of CBD-infused beauty products from labels such as Saint Jane, Body Vibes, and Boysmells.
The partnership with Beboe extends to a showcase of the brand’s premium vaporizer pens, pastilles, and CBD products at The High End. Guests will have the exclusive opportunity to purchase a special-edition silver vaporizer pen and explore a new strain of cannabis developed in collaboration with Sherbinskis.
To elevate the shopping experience, The High End will offer interactions with Beboe representatives for product insights and information. Additionally, customers can utilize white glove delivery service Emjay to conveniently purchase directly from the label.
Barneys New York President and CEO Daniella Vitale expressed enthusiasm for the launch, underscoring the store’s commitment to staying at the forefront of cultural shifts and lifestyle trends by providing exceptional products and services tailored to their clientele.
Select accessories from The High End will be available for online purchase through the Barneys e-commerce platform, with plans for expanding the concept to other physical locations in the future. As Barneys New York continues to embrace new cultural landscapes, The High End stands out as a groundbreaking and forward-thinking initiative in integrating cannabis into the realm of luxury retail.
Explore more about Beboe and their premium cannabis products here.
Check out the latest wellness and lifestyle offerings from Barneys New York here.
