Barbour, the luxury outerwear brand, has partnered with the National Trust on a restoration programme to address the damage caused by Storm Arwen in the North East of England. The collaboration will focus on the clean-up and restoration of three locations: Wallington, Cragside, and Hadrian’s Wall.
Last winter’s extreme weather resulted in the loss of numerous trees, some of which were over 250 years old. The National Trust, Europe’s largest conservation charity, aims to combat this destruction by planting 10,000 trees as part of its goal to establish 20 million trees by 2030. Barbour has also pledged to plant 100,000 trees this year.
The partnership between Barbour and the National Trust aligns with the priorities of Barbour’s customers, who value the preservation of the British countryside. Dame Margaret Barbour, Chairman of Barbour, emphasized the brand’s pride in its North East roots and its connection to the region’s history and heritage. Supporting the National Trust allows Barbour to contribute to the preservation of the countryside for future generations.
To celebrate the launch of the partnership, Dame Margaret Barbour personally re-planted the National Trust’s Jubilee oak tree in the Formal Garden at Cragside, commemorating the Queen’s Platinum Jubilee. The collaboration will also involve Barbour’s support for woodland restoration projects at the Wallington and Cragside estates in Northumberland, as well as work at Hadrian’s Wall.
Barbour’s collaboration with the National Trust reflects a growing trend of companies partnering with conservation organizations. Consumers now expect brands to engage in environmental and social causes. The National Trust’s mission closely aligns with the values of Barbour’s customers, making it an ideal partnership.
By joining forces with the National Trust, Barbour not only demonstrates its commitment to environmental conservation but also highlights its dedication to the North East region and its cultural significance. The restoration programme at Wallington, Cragside, and Hadrian’s Wall will not only repair storm damage but also contribute to the preservation of these iconic landscapes.
The planting of trees as part of the restoration programme will create thriving habitats for wildlife and help offset carbon emissions, contributing to combatting climate change. This partnership sets an inspiring example for other brands and organizations, showcasing the power of collaboration for the greater good. As more companies recognize the importance of environmental and social responsibility, alliances like this are crucial in creating a sustainable future.
The collaboration between Barbour and the National Trust demonstrates Barbour’s commitment to being a responsible and conscientious brand. Both parties can work together towards a shared vision of protecting and preserving the natural and cultural heritage of the North East of England.
Useful links:
1. National Trust
2. Barbour
