Barbour International’s SS23 Tourer collection campaign is set to feature the talented Reggie Yates once again. The collaboration between Yates and Barbour International aims to highlight the brand’s motorcycle-inspired collection, which draws inspiration from its rich motorcycling archive dating back to 1936.
The Tourer collection perfectly blends Barbour International’s heritage with a contemporary twist. It exudes a sense of adventure and discovery, offering a relaxed and confident aesthetic. The collection boasts a range of versatile outerwear options, including overshirts, hoodies, tees, and polos. The color palette for the season incorporates monochromatic tones with pops of blues and greens, capturing the essence of a motorcycle journey.
Reggie Yates, known for his remarkable work as a writer, presenter, and director, takes center stage in this campaign. He expresses his excitement about partnering with Barbour International, emphasizing how the brand’s values and longevity align with his personal journey. Yates firmly believes that originality and timeless style go hand in hand, making this collaboration a perfect fit for him.
Barbour International has also made efforts to appeal to a younger market by partnering with Chloé’s womenswear for a spring/summer 23 collection. This collaboration resulted in a stunning range of outerwear and accessories featuring tartan patterns and the iconic oiled cotton canvas, synonymous with Barbour’s heritage.
By collaborating with influential figures like Reggie Yates and renowned brands like Chloé, Barbour International continues to make strides in the fashion industry. The SS23 Tourer collection is set to captivate fashion enthusiasts who appreciate the perfect blend of heritage and contemporary style.
Useful links:
– Barbour International Official Website
– Chloé Official Website
