Barbour International, the British lifestyle brand renowned for its motorcycling heritage, has recently launched a captivating new campaign featuring the multi-talented Reggie Yates. As both a writer and director, Yates brings a unique flair to the promotion of Barbour International’s Tourer collection, which offers a modern take on the brand’s iconic motorcycling pieces.
The Tourer collection consists of a wide range of outerwear styles, along with over-shirts, hoodies, tees, and polos. Designed in a neutral color palette of grey and black, with subtle touches of Petrol blue and Kombu green, the collection effortlessly complements any outfit. Its rugged and understated aesthetic captures the spirit of adventure that lies at the heart of Barbour International.
Reggie Yates was a strategic choice to front this campaign, appealing to both millennials and Gen X consumers. With an impressive three-decade-long career, Yates has proven himself to be a versatile and respected figure in the entertainment industry. His transition from actor to presenter and director adds a unique edge to his work and aligns perfectly with the ethos of the Barbour International brand.
In addition to showcasing the stylish Tourer collection, Barbour International’s campaign with Reggie Yates also emphasizes the brand’s dedication to quality and heritage. Paying homage to the brand’s rich history dating back to 1936, the collection beautifully combines tradition with a contemporary twist.
This campaign solidifies Barbour International’s position as a brand that caters to individuals who value both style and functionality. The Tourer collection is an ideal choice for those who appreciate Britishness and have a passion for adventure, as it embodies the ethos and spirit of the brand.
To learn more about Barbour International and explore their Tourer collection, visit their official website here. For a closer look at Reggie Yates’ diverse body of work, visit his official website here.
