Balmain wows visitors with a stunning display at Printemps Haussmann
When it comes to showcasing luxurious fashion brands, Printemps Haussmann never fails to impress. The latest brand to grace its atrium is none other than Balmain, a Parisian powerhouse known for its bold designs and extravagant style. From January 17th to March 10th, visitors can step into a world created by Balmain’s creative director Olivier Rousteing, who drew inspiration from the elegant architecture of a Parisian hôtel particulier.
The pop-up shop is a visual feast for fashion lovers, blending baroque elements with modern touches. Intricate mouldings and antique mirrors mingle with contemporary neon lights and opulent busts, creating a unique and immersive experience. One of the highlights is a mirror installation that elegantly showcases the brand’s new logo, casting an infinite reflection of the monogram throughout the space.
But the excitement doesn’t stop there. Balmain has also introduced an exclusive capsule collection for Printemps shoppers to enjoy. This co-ed collection pays homage to Balmain’s French roots, focusing on classic blue and white stripes with a contemporary twist. From embellished marinière tops to sophisticated striped tweed dresses, the collection offers a range of pieces priced from 95 to 1,190 euros. Men can also find stylish athleisure pieces like jogging pants and t-shirts, along with accessories including caps, bags, flip-flops, and bandanas.
As Balmain continues to expand its presence in Paris, the brand is gearing up for the grand opening of a new store on Rue Saint-Honoré in early February. To build anticipation for the launch, a striking advertisement has been unveiled on Boulevard des Capucines. Meanwhile, fashion enthusiasts can look forward to Balmain’s runway show during Paris Men’s Fashion Week on January 18th, followed by a presentation as a guest member at Paris Haute Couture Week on January 23rd.
With a strong focus on blending tradition with modernity, Balmain is cementing its status as a fashion powerhouse in the heart of the industry. The brand’s collaboration with Printemps Haussmann offers visitors a glimpse into the world of Balmain, where opulence and innovation come together in a seamless fusion of style.
For more information about Balmain’s latest collections and upcoming events, visit their website here.
To discover more about Printemps Haussmann and its prestigious collaborations, check out their official site here.
