Balmain, the renowned Parisian fashion house owned by the royal family of Qatar, is venturing into the world of fine jewelry. The brand has collaborated with Swiss group Adorisa, based in Lugano, to oversee the project under a license. Olivier Rousteing, the creative director of Balmain, will be responsible for designing gender-neutral jewelry pieces that embody the brand’s audacious and inclusive spirit.
To ensure the highest level of quality, craftsmanship, and sustainability, Balmain has enlisted the expertise of Adorisa Group, a start-up established in 2021 by professionals with extensive experience in luxury jewelry and fashion. The entire collection will be created in Paris and manufactured in France’s finest workshops to guarantee exceptional craftsmanship.
Balmain’s fine jewelry collection will be available at its boutiques worldwide, as well as prominent multi-brand retailers in the luxury fashion and jewelry sectors. Customers can also make online purchases through Balmain’s website. The collection will comprise 32 designs, all crafted from ethically sourced 18-karat gold, conflict-free minerals, and traceable gemstones.
Jean-Jacques Guével, the CEO of Balmain, stated that the foray into the fine jewelry market is a natural extension of the brand’s luxury universe. This strategic move will help solidify Balmain’s position in the high-end luxury market. The brand has been actively expanding its projects, including a recent collaboration with Barbie.
As Balmain continues to grow, two new leadership positions have been introduced to enhance its management team. Lily Liu has been appointed as the president for the Greater China market, while Emily V. George assumes the role of president for the Americas, Balmain’s key market. These strategic appointments aim to support Balmain’s future growth and strengthen its presence in crucial markets.
In conclusion, Balmain’s entry into the fine jewelry market demonstrates its commitment to expanding its brand universe. Through its partnership with Adorisa and its focus on sustainability and quality, Balmain aims to capture the attention of luxury consumers who appreciate exquisite jewelry pieces. This move aligns with Balmain’s vision of being at the forefront of the luxury fashion industry and diversifying its offerings to cater to a wider audience.
Links:
1. Balmain Official Website
2. Adorisa Official Website
