Balmain and Netflix have recently announced their collaboration on the Balmain ‘The Harder They Fall’ collection, inspired by the highly anticipated Western film of the same name. This collection will be available on multiple platforms, including Netflix.shop, Farfetch.com, Balmain.com, and select Balmain retail stores. It features a range of men’s and women’s ready-to-wear and accessory designs that blend the bold aesthetic of the film with Balmain’s signature finesse.
The partnership between Balmain and Netflix began when Olivier Rousteing, creative director at Balmain, was approached to design costumes for ‘The Harder They Fall’. Expressing his excitement about the opportunity, Rousteing commented, “I wanted to do much, much more. So, I was thrilled when ‘The Harder They Fall’ team asked me if I’d be willing to push it a bit farther—which is how we ended up deciding to partner on a special limited-edition Balmain-The Harder They Fall collection, directly inspired by the spirit of this groundbreaking Western.”
To bring this collection to life, Farfetch will be creating 3D social content for Instagram. This collaboration is a natural fit, as both Balmain and ‘The Harder They Fall’ share a commitment to diversity and representation. Jeymes Samuel, the film’s writer, director, producer, and composer, praised Balmain’s values, stating, “Both on and off the catwalk, Olivier Rousteing has ensured that the Balmain brand represents a strength and unity that gives equality to all irrespective of race, gender, or anything else.”
Balmain’s collaboration with Netflix is consistent with the fashion house’s history of partnering with the cinema industry. Over the years, Balmain has been involved in creating costumes for ballets, theater productions, and various European and American films. By integrating their designs with compelling stories and music, Balmain aims to make fashion more accessible and relevant.
The Balmain ‘The Harder They Fall’ collection exemplifies the brand’s commitment to pushing boundaries and creating statement pieces. Fans of both Balmain and the film now have the opportunity to enjoy a unique collaboration that bridges the worlds of fashion and entertainment.
For more information and to explore the Balmain ‘The Harder They Fall’ collection, visit the following links:
1. Balmain.com – [link] 2. Farfetch.com – [link]
