In a captivating collaboration, Balmain has joined forces with the association RED to showcase a remarkable temporary installation at the prestigious Miami Art Basel. This innovative mural, aptly named “(All of Us)”, serves as a powerful platform to raise awareness about environmental issues. The unveiling of this thought-provoking artwork took place on World AIDS Day, further emphasizing Balmain’s dedication to making a positive impact by supporting organizations like RED.
Building on their previous partnership, where Balmain generously donated the proceeds from the Balmain Festival ticket sales to RED, the fashion house continues to champion the association’s noble cause. Under the visionary leadership of Olivier Rousteing, Balmain’s presence at the international art fair in Miami has transcended boundaries. The brand crossed the Atlantic to present a one-of-a-kind artwork on December 1st, amplifying the significance of World AIDS Day and reinforcing Balmain’s unwavering commitment to combating diseases and global pandemics.
Creating a harmonious blend of art and values, Balmain has enlisted the talented artist Saype to collaborate on this endeavor. Saype is renowned for his environmental advocacy, making him the perfect choice to partner with Balmain for this project. The XXL installation, “(All of Us)”, exemplifies the brand’s dedication to promoting eco-responsibility, as it was ingeniously crafted using environmentally-friendly paint directly applied to the sands of Miami Beach. This innovative approach serves as a poignant reminder of the intrinsic link between art and fashion, as Balmain proudly stands alongside esteemed fashion houses such as Chanel and Saint Laurent at the Miami Art Basel.
In line with the captivating theme of the event, Chanel commemorates the centennial celebration of the iconic N°5 perfume with their immersive experience, “Five Echoes”. This enchanting presentation pays homage to the fragrance’s legacy, providing visitors with a multi-sensory journey that evokes the essence of N°5. Additionally, Saint Laurent presents an exhibition titled “55 Sunrises,” curated to celebrate the exceptional artwork of Sho Shibuya. These captivating displays serve as a testament to the extraordinary talent within the fashion industry and its ability to intersect with the world of art.
As we admire these extraordinary installations and immerse ourselves in the synergy of fashion and art, it is crucial to acknowledge the environmental and social issues that these endeavors aim to address. Balmain’s collaboration with RED and Saype reinforces the importance of conscientious living and inspires us to take action in preserving our planet. Together, these powerful alliances pave the way for a brighter, more sustainable future.
Useful links:
1. Balmain Official Website
2. RED Official Website
