In honor of its 75th anniversary, luxury fashion house Balmain is taking a unique approach to celebrate its history and brand culture. Through a collection of podcasts titled Balmain Heritage, Fashion & Culture, the brand aims to share its DNA and shine a spotlight on the people who have contributed to its success over the years.
The first episode of the podcast series, titled “How Ya Going To Keep ‘Em Down On The Farm After They’ve Seen Paree?,” pays homage to a song by Eddie Cantor and explores the respective journeys of founder Pierre Balmain and current creative director Olivier Rousteing. The episode delves into their personal stories and the various influences that have shaped their careers.
Lasting for 32 minutes and conducted in English, the inaugural episode provides listeners with a rare glimpse into the lives and personalities of these iconic figures. It serves as an invitation for audiences to delve into the rich history and heritage of Balmain, while also looking towards the future.
In addition to the podcasts, Balmain has created a dedicated webpage that complements the audio content. This webpage showcases photographs from the brand’s archives and provides biographical texts, creating a comprehensive experience for listeners. This immersive approach allows individuals to fully immerse themselves in the brand’s story and gain a deeper understanding of how it has evolved over the past 75 years.
Listeners can access the first episode, “Balmain l’Atelier,” on Apple Podcasts. They can also visit the accompanying webpage for a more interactive and engaging experience. The podcast and accompanying content provide a unique opportunity for fashion enthusiasts and loyal brand followers to connect with Balmain’s heritage and develop a greater appreciation for its cultural significance. Balmain Heritage, Fashion & Culture promises to take listeners on a captivating journey through the past, present, and future of this iconic luxury fashion house.
To enhance your understanding of Balmain’s history and brand culture, you can check out the first episode of the Balmain Heritage, Fashion & Culture podcast on Apple Podcasts. Additionally, the brand has created a webpage that offers photographs and biographical texts, providing a comprehensive look at its 75-year journey. Explore more about Balmain’s heritage and immerse yourself in its captivating story by visiting the accompanying webpage.
