Balmain, the renowned Parisian luxury brand, is making waves once again in the fashion world with the recent appointment of Matthieu Petri as the Chief Commercial Officer. This strategic decision follows closely on the heels of Tancrède de Lalun’s appointment as the merchandising director in December, signaling a significant shift in the brand’s senior management team.
Petri, a seasoned professional with a strong background in sales and strategy, is set to bring a new perspective to Balmain. With a degree from the prestigious ESSEC Business School in Paris and previous experience managing European retail operations at Chaumet, a luxury jeweler owned by LVMH, Petri is well-equipped to lead Balmain’s commercial strategy. His mission is clear: to drive the brand’s performance across all distribution channels while upholding its global image.
Having held senior roles at LVMH, including Senior Project Manager and Senior Vice President of Strategy, Petri’s expertise will undoubtedly contribute to Balmain’s continued success. With the brand’s acquisition by the Mayhoola investment fund in 2016, which is affiliated with the Qatari royal family, Balmain has experienced significant growth and evolution. Guided by creative director Olivier Rousteing, who has been at the helm since 2011, Balmain has become synonymous with bold, innovative designs that captivate the fashion world.
As Balmain embarks on this new chapter with Matthieu Petri leading the commercial team, the brand is poised for even greater achievements in the future. With a strong vision and a talented team in place, Balmain is set to solidify its position as a leader in the luxury fashion industry.
For more information on Matthieu Petri’s appointment and Balmain’s latest updates, visit Business of Fashion and Vogue UK.
