During Fashion Week, Balmain is set to introduce a stunning dress that is made entirely from recycled plastic bottle waste. This innovative approach to fashion aims to transform everyday objects into unique collector’s pieces. Balmain has been collaborating with renowned fashion figures like Virgil Abloh, Jean Paul Gaultier, and Elie Saab, which has allowed the brand to establish itself as a luxury name in the industry. Now, mineral water brand Evian is joining forces with Balmain and its artistic director Olivier Rousteing to create limited edition 75cl bottles. These enchanting bottles will feature a baroque design inspired by the aesthetic of Balmain, complete with lace details and golden lettering. The exclusive line will be available in select stores by the end of October.
This collaboration between Balmain and Evian marks the beginning of a long-term partnership, with the aim of exploring more sustainable and innovative projects in the future. The shared vision of both brands to promote environmental consciousness in the fashion industry makes this collaboration a fitting match.
In addition to the launch of the limited edition bottles, Balmain will also unveil an extraordinary dress made from fabric created from recycled Evian plastic bottles at the upcoming Balmain Festival 03. This event, which will take place on September 28th at the Stade Jean Bouin, is dedicated to supporting charitable organizations. The dress will be sold, and the proceeds will be donated to charity, allowing this groundbreaking piece to contribute to a good cause.
Dawid Borowiec, Global Brand Director at Evian, expressed his excitement about the Evian x Balmain dress, stating that it showcases what can be achieved when combining innovation, design, and sustainability. Borowiec hopes that this collaboration will inspire others to follow suit in creating unique and environmentally friendly fashion pieces. Olivier Rousteing, Balmain’s artistic director, emphasized the importance of the fashion industry acknowledging its past shortcomings and embracing long-overdue changes.
This collaboration between Balmain and Evian is just one example of fashion houses incorporating more eco-friendly materials into their projects. Stella McCartney’s mycelium bags, PVH Europe’s eco-responsible textile fibers, and Prada’s Re-Nylon fabric are all evidence of the industry’s shift towards sustainability. Consumers now expect brands to demonstrate strong environmental commitments, forcing the fashion industry as a whole to source and create in a more conscientious manner.
Useful Links:
– Vogue – Evian Collaborates with Balmain for Limited Edition Bottles
– Business of Fashion – Balmain x Evian Collaboration and the Blanification of Luxury
