Luxury brand Bally is embarking on a new chapter with its latest campaign for AW23, which serves as the brand’s first campaign under the direction of new Design Director Simone Bellotti. The campaign, captured by renowned photographer Alasdair McLellan, took place at Villa Heleneum, located on the picturesque Lake Lugano in Switzerland. This iconic location serves as the home of the Bally Foundation for art and culture, further emphasizing the brand’s strong connection to its Swiss heritage.
The campaign is characterized by its “natural, intimate, and effortless” mood, which perfectly aligns with Bellotti’s vision for the brand. With this campaign, Bally aims to commemorate its history of Swiss luxury by paying tribute to nature and the art of craftsmanship. By doing so, the brand seeks to establish itself as forward-thinking artisans who merge authentic traditions with innovation.
The imagery showcased in the campaign is comprised of a series of intimate portraits that exude the innocence and purity of youth. Bally handpicked a set of fresh new faces, such as Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, and Will Woodward, to represent the brand’s ethos. Additionally, Roy Wang, Bally’s Global Brand Ambassador, makes a captivating appearance, adding a touch of star power to the campaign.
To bring the artistic vision to life, the campaign features the creative expertise of Christopher Simmonds, who handles the art direction, and Charlotte Collet, who skillfully styles the captivating visuals. Together, they infuse the campaign with a distinctive aesthetic and a strong creative direction.
Overall, Bally’s latest campaign signifies the beginning of a new era for the brand. By highlighting its heritage, appreciation for nature, expert craftsmanship, and the perpetual allure of youth, the campaign showcases Bally’s commitment to reinvention while staying true to its roots. As Simone Bellotti’s debut campaign, it effectively sets the tone for Bally’s future creative endeavors and solidifies its status as a modern luxury brand with a rich and storied legacy.
Useful Links:
1. Bally’s Commitment to Craftsmanship: This link provides further insight into Bally’s dedication to exceptional craftsmanship, highlighting the brand’s meticulous attention to detail and commitment to creating high-quality products.
2. Bally’s Swiss Roots: Explore Bally’s strong connection to its Swiss heritage through this link, which delves into the brand’s history and the influence of its cultural origins on its designs.
