Bally, the renowned luxury brand, has recently launched its new flagship store on New Bond Street in London, a highly esteemed destination for luxury shopping. Embodying elegance and sophistication, the store’s design was masterfully executed by the esteemed architect David Chipperfield, known for his collaborations with architectural giants such as Le Corbusier and Andrée Putman. Given Chipperfield’s impressive portfolio, he was the clear choice to bring Bally’s vision for their new boutique to life. The store’s grand opening took place on Wednesday, October 22nd, marking a significant milestone for the brand as it showcases its timeless elegance and modern approach to fashion.
The London flagship store is a momentous occasion for Bally as it represents the brand’s first new boutique opening in 20 years. This allowed the brand to place great emphasis on highlighting the uniqueness of their creations and reinforcing their identity. Careful consideration was given to every detail, from a complete overhaul of their advertising strategy to the introduction of new packaging and exclusive creations and services that can only be found in-store. Spanning across three floors and over 400 square meters, the boutique truly offers a holistic shopping experience. The ground floor is dedicated to the men’s collection, while the first floor showcases the women’s line. The top floor offers various personalized services, including Made to Order, Made to Colour, and Shoe Caring Services.
The overall aesthetic of the flagship store pays homage to Bally’s original store, which was situated in Switzerland during the 1920s. By drawing inspiration from their storied past, the brand aims to evoke a sense of nostalgia among customers while demonstrating their longstanding expertise in design.
Bally, a trailblazer in avant-garde luxury, was founded in 1851 by Carl Franz Bally and his brother Fritz under the name Bally & Con. Initially specializing in the production of elastic ribbons, the brand quickly recognized the potential for expansion and decided to venture into handmade shoe production. This led to the opening of their first factory in their hometown. However, Fritz retired shortly after, leaving Carl Franz to carry the company forward.
By 1870, Bally had solidified its position as a leader in the shoe industry. Carl Franz eventually passed the reins to his sons, and in 1892, the company was renamed Bally & Sons. Bally continued to flourish internationally, opening stores in cities like Paris, Geneva, Buenos Aires, and London.
A true pioneer, Bally was one of the first luxury brands to establish a presence in China during the 1880s. This strategic decision greatly contributed to the brand’s global expansion in the 1990s, reaching countries such as Japan, Australia, Brazil, Malaysia, and Saudi Arabia.
Today, Bally’s offerings expand beyond footwear and encompass ready-to-wear clothing and accessories. Headquartered in Caslano, Switzerland, the brand is now under the leadership of CEO Frédéric de Narp and is proudly part of the esteemed LVMH group.
For more information on Bally and their newly opened flagship store, please visit their official website. Additionally, luxury shoppers seeking the ultimate Bally experience can explore the renowned New Bond Street for a seamless blend of luxury retail and timeless sophistication.
