Bally, the prestigious Swiss luxury brand, has recently announced the appointment of Rhuigi Villaseñor as its new Creative Director. Villaseñor, who hails from a Filipino-American background, will be responsible for overseeing the artistic direction of the brand and will showcase his debut collection for Bally in the SS23 season. With dual bases in Los Angeles and Switzerland, Villaseñor will have a global perspective in shaping the brand’s future.
This decision to bring on Villaseñor as Creative Director comes as Bally seeks to redefine its position in the luxury market. As a part of JAB Holding Company’s portfolio, Bally aims to further establish itself as a prominent player in the industry.
Villaseñor is already a familiar face in the fashion world, having founded his own brand, Rhude, in 2015. As the CEO and Creative Director of his label, Villaseñor has garnered attention and admiration for his ready-to-wear and accessories, which have become favorites among celebrities worldwide. Moreover, his influence extends beyond fashion, with lifestyle collaborations that have expanding his creative reach.
Raised in a household where his mother worked as a tailor and his father was an architect, Villaseñor attributes his passion for design and understanding of garment construction to his upbringing. His design aesthetic seamlessly blends American iconography with streetwear elements, resulting in a visual narrative that combines luxury techniques with nostalgic nods to his childhood experiences.
Expressing his enthusiasm about the new appointment, CEO Nicolas Girotto praises Villaseñor as a talented visionary who will propel the brand’s contemporary relevance to new heights. Girotto firmly believes that Villaseñor’s appointment will facilitate Bally’s growth while staying true to the company’s core values rooted in its Swiss identity.
The fashion industry eagerly awaits Villaseñor’s debut collection for Bally in the upcoming season. With his unique perspective and innovative approach to design, he is expected to bring a fresh and exciting vision to the brand, captivating both existing and new clientele.
To learn more about Bally and its new Creative Director, please visit the official Bally website: https://www.bally.com. Additionally, you can explore Villaseñor’s previous work and creative endeavors through his brand, Rhude, at https://www.rh-ude.com.
