Bally, the luxury brand owned by JAB Holding Company, has made an exciting announcement regarding its future. The Swiss brand has appointed Rhuigi Villaseñor as its new Creative Director, marking a significant step in Bally’s brand repositioning strategy. This move clearly demonstrates Bally’s determination to make a statement in the industry.
At just 29 years old, Rhuigi Villaseñor is a Filipino-born designer who has made a name for himself in the fashion world. Since his childhood, he has been based in the United States and has gained recognition as the founder, CEO, and Creative Director of the fashion brand Rhude, which was launched in 2015. Bally’s decision to bring on Rhuigi highlights their desire to embrace streetwear aesthetics and appeal to the next generation of consumers.
In recent years, Bally has successfully redefined its place in the market by focusing on product offerings and engaging with customers. By solidifying its identity as a Swiss luxury brand, Bally has built a strong foundation that allows for further growth and ambition. Nicolas Girotto, CEO of Bally, has expressed his confidence in Rhuigi’s talent and vision, entrusting him with the important task of evolving the brand’s contemporary relevance while staying true to its core values.
Rhuigi Villaseñor will split his time between Switzerland and Los Angeles, where Rhude was born. He is set to showcase his first collection for Bally during the Spring/Summer 2023 season. This strategic decision underscores Bally’s commitment to growth, innovation, and the preservation of its heritage and luxury reputation. With Rhuigi at the helm of creative direction, Bally aims to captivate both existing and new customers, securing its position in the ever-evolving fashion industry.
For those interested in learning more about Bally and its exciting new chapter under Rhuigi Villaseñor’s leadership, here are two relevant links:
1. Bally Official Website: Visit the official website of Bally to explore their luxury products and gain insight into their brand history.
2. Rhude Official Website: Discover the fashion brand founded by Rhuigi Villaseñor and delve into their unique streetwear aesthetic.
