Bally, the luxury fashion brand, has made a significant move to tap into the immense potential of the Chinese consumer market by appointing Chinese actor and model Huang Jingyu, also known as Johnny Huang, as its brand ambassador. This groundbreaking decision marks the first time a Chinese personality has been selected as the global face for the prestigious label.
With a remarkable 60 stores across China and a dedicated webstore, Bally has already established a strong foothold in the Chinese market. Moreover, the brand has successfully penetrated popular e-commerce platforms such as Tmall and has leveraged the power of local social media. However, the choice to enlist Johnny Huang as its brand ambassador demonstrates Bally’s relentless commitment to expand its influence beyond China and onto the international stage.
Johnny Huang, an accomplished award-winning actor, is renowned for his dynamic personality and contemporary sense of style. Bally believes that his distinctive style and edgy persona perfectly align with the brand’s pioneering spirit. In the upcoming AW21 campaign, Johnny Huang will be featured alongside model Zhao Jiali, and he will also continue representing the brand for its SS22 imagery.
Apart from starring in the brand’s campaigns, Johnny Huang will make appearances at various Bally events, including store openings. Notably, one of the upcoming store openings is the Bally Hike pop-up in Beijing, dedicated to showcasing a collection of hiking clothing and accessories.
By appointing Johnny Huang as its global ambassador, Bally’s intentions go beyond focusing solely on the Chinese market. They aim to resonate with a diverse global audience. Through this partnership with a highly influential Chinese personality, Bally seeks to strengthen its brand presence and solidify its position as a leading luxury fashion brand worldwide.
Useful links:
1. Bally Official Website
2. Tmall
