Balenciaga, under the creative direction of Demna Gvasalia, is expressing its unwavering support for Ukraine through the sale of charity t-shirts. In collaboration with United24, a platform initiated by President Volodymyr Zelensky, the luxury brand will be donating all proceeds from the sales to Rebuild Ukraine. This initiative aims to provide much-needed assistance to the country and its people.
Showing their dedication to the cause, Balenciaga previously cleared its social media posts to draw attention to the conflict in Ukraine. They also organized a fashion show that featured elements such as a Ukrainian poem, t-shirts in the national colors placed on seats, an open letter, and a donation to the United Nations. Now, with the release of exclusive t-shirts priced at 200 euros, Balenciaga is taking its support a step further. These shirts prominently feature a yellow print of the Ukrainian flag and the phrase “Glory to Ukraine” in Ukrainian. On the back of the shirt, a QR code is displayed, enabling individuals to make donations to the country. The entire profit from the sale of these shirts will be donated to Rebuild Ukraine, an organization focused on renovating essential infrastructure in the country.
The strong commitment of Balenciaga to the situation in Ukraine is deeply rooted in the personal history of Demna Gvasalia. Having experienced the turmoil of the civil war in his native Georgia during the early 1990s, Gvasalia and his family were forced to seek refuge in Ukraine and Russia, eventually finding a new home in Germany. This firsthand experience of displacement and struggle has significantly influenced Gvasalia’s fashion vision. He expresses empathy for the pain that Ukrainians are enduring and has been contemplating ways to help Ukraine and the refugees who long to return home. It was this desire that led Gvasalia to focus on the humanitarian direction of Rebuild Ukraine and its cause. The specially designed Balenciaga t-shirt serves as a message of solidarity and support.
Parallel to the brand’s efforts, Gvasalia had the privilege of meeting with President Volodymyr Zelensky. Following this meeting, he was appointed as an ambassador for the United24 platform, solidifying Balenciaga’s commitment to Ukraine’s cause.
To purchase the Balenciaga solidarity t-shirt, click here: Balenciaga solidarity t-shirt.
Here are two links that provide further information related to the article:
1. Rebuild Ukraine – Learn more about the organization dedicated to renovating essential infrastructure in Ukraine.
2. United24 – Discover more about the platform initiated by President Volodymyr Zelensky to support Ukraine.
