In the year 2021, the luxury industry is making a bold statement about its vision of the digital world. Despite the overwhelming presence of social media platforms, certain brands like Chloé and Bottega Veneta are determined to go against the noise and assert themselves. Now, Balenciaga has joined this movement by adopting an ironic perspective on the mental prisons that new virtual realities can create.
Daniel Roché, the photographer behind the Balenciaga Jersey Fall 2021 campaign, has captured gamers of all ages engrossed in their virtual reality adventures. What makes this campaign ironic is the fact that it is the first of its kind in two dimensions, breaking away from the traditional three-dimensional VR experiences. The models’ exaggerated postures further add to this irony, as they appear to have regressed into a childlike state. The inclusion of characters like Hulk on the sweatshirts from the collection adds to the overall sense of disorientation in terms of time and space.
Moreover, the clothing itself carries witty and ironic messages. One hoodie, for example, boldly states, “Hi my name is ___ If I am lost take me to the Balenciaga store.” This clever play on words not only mocks the digital world but also serves as a creative way to highlight the brand’s products.
It is worth noting that Balenciaga has established itself as a digital pioneer. In collaboration with the renowned video game studio Quantic Dream, the brand recently unveiled its film/game Balenciaga Fall 21 Campaign, showcasing its commitment to innovation and creativity.
An exceptional aspect of this campaign is its meticulous presentation of the product. Balenciaga’s signature layout design is expertly executed, ensuring that each piece stands out and captures the attention of the audience.
Overall, this campaign exemplifies the luxury industry’s determination to navigate the digital realm in its own unique way. Balenciaga sets itself apart by combining irony, creativity, and innovative techniques to captivate its audience and leave a lasting impression.
Useful links:
– Balenciaga official website
– Quantic Dream official website
