Balenciaga made waves in the fashion world with its highly-anticipated spring 2024 collection, named “Capital B,” which was unveiled through a mesmerizing digital fashion show that brought the streets of Paris to life. Shot in time-lapse at Balenciaga’s renowned address on 10, avenue George V, the electrifying show was streamed globally on the brand’s website.
The short film beautifully captures the essence of Parisian life, showcasing models confidently strutting along the pavement, some on foot and others on skateboards. The scene encapsulates the lively atmosphere of the city, with pedestrians going about their daily routines, whether walking their dogs or carrying shopping bags. The unexpected rainfall adds an enchanting twist to the everyday scene, creating a symphony of movement against the backdrop of Édith Piaf’s iconic song “Sous le Ciel de Paris.”
Renowned Spanish artist Mau Morgó directed the continuous five-minute shot, featuring Balenciaga’s artistic director, Demna Gvasalia, presenting 44 distinct looks divided into two chapters. The collection encompasses timeless essentials as well as more seasonally inclined ready-to-wear pieces.
Standout looks for women include an elegant black velvet dress, a dazzling disco-inspired dress embellished with sequins and silver fringes, and a striking crimson red pleated dress made from a practical yet refined crepe fabric. The men’s collection features a unique half tartan, half quilted coat crafted from rare wool, a sleek jet-black trench coat, and a one-of-a-kind skirt called the “Towel Skirt,” which is worn over baggy jogging trousers in various neutral shades.
Accessories play a significant role in completing the Balenciaga aesthetic. Models were spotted carrying the label’s iconic “Hourglass” handbag, fishnet and crystal bags, as well as the versatile “Romeo” mules and biker boots that can be transformed into slippers.
What sets this fashion show apart is its inclusive nature. By presenting the collection online, Balenciaga offers a more accessible fashion experience. This move reflects the industry-wide adaptation to the changes brought about by the Covid-19 pandemic, prompting fashion houses to reevaluate their online communication strategies.
The digital show pays homage to the daily rhythm of life in Paris. Viewers were treated to a parade of models outside Balenciaga’s couture boutique in the 8th arrondissement of the city. This location holds historical significance, as it occupies the same spot where the brand’s founder, Cristobal Balenciaga, opened his first boutique called “Le Dix” in 1937.
The spring 2024 collection explores the art of tailoring and the interplay of structure. It aligns with Balenciaga’s previous show in March, which took place at the Carousel du Louvre in Paris and famously featured designs without logos. This stylistic choice reflects the fashion house’s desire to maintain a low profile following a controversial advertising scandal that occurred last year.
Balenciaga’s transformation of Paris into the “Capital B” through its groundbreaking digital fashion show reaffirms the brand’s position at the forefront of innovation in the fashion industry. By embracing inclusivity and paying homage to the city’s vibrant energy, Balenciaga continues to captivate audiences worldwide with its daring and avant-garde designs.
Useful links:
1. Balenciaga Official Website
2. Balenciaga Spring 2024 Collection on Vogue
