On Instagram, Balenciaga’s 11.6 million followers were in for a surprise when they discovered a completely empty profile page. The fashion brand’s decision to clear their page of any content is a strategic move as they prepare for a major announcement. The only clue left behind is an image of a Balenciaga Couture embroidered label, also visible on the brand’s Twitter account.
After a 54-year hiatus, Balenciaga is making its highly anticipated return to the world of Haute Couture. The brand had announced this comeback last year, but it was postponed due to the pandemic. Now, the 50th Balenciaga Couture collection will finally be presented on Wednesday, July 7th at 11:30 AM. The exclusive event will take place in the brand’s Parisian salons at 10 avenue George V, with only 70 carefully selected guests in attendance. However, the general public can also participate in the launch by signing up on a dedicated web page.
For creative director Demna Gvasalia, this moment is particularly significant. Since taking over the helm of Balenciaga in 2015, he has expressed his desire to revive the brand’s Haute Couture division. This upcoming collection marks a milestone in his career and represents the culmination of years of hard work and dedication. It is not just a communication strategy or a radical approach like other fashion houses have taken; it signifies a possible new social era for Balenciaga. The brand will need to align its vision of ready-to-wear with the reinvention of couture aesthetics.
The world is eagerly awaiting the reveal of Balenciaga’s Couture collection on Wednesday, July 7th at 11:30 AM. It is a moment that will not only captivate the brand’s loyal followers but also shape the future direction of Balenciaga’s fashion calendar.
Useful links:
– Balenciaga Official Website
– Balenciaga Instagram Page
