Balenciaga, the renowned fashion house under the ownership of French luxury group Kering, is making a bold strategic move by establishing its very first leather goods factory in Italy. This decision comes as the brand’s accessories collection continues to gain momentum and demand rises exponentially. The upcoming factory, situated in the picturesque town of Cerreto Guidi in Tuscany, is set to sprawl across an expansive 10,000 square meters, focusing solely on the production of exquisite leather goods.
The foray into Italy epitomizes Balenciaga’s dedication to bolstering its accessories line. By inaugurating this state-of-the-art facility, the brand is gearing up to augment its manufacturing capacities and streamline its supply chain operations. Balenciaga envisions maintaining collaboration with its current network of local suppliers while establishing a firmer grip on its Italian operations.
In a poignant declaration, Balenciaga underscored its environmentally mindful and sustainable approach towards the new factory endeavor. The brand plans to refurbish an existing structure for the manufacturing site, infusing it with striking architectural elements. This initiative is poised to generate up to 300 employment opportunities, with a special emphasis on recruiting from the local and regional talent pool, particularly targeting individuals grappling with unemployment.
To ensure the triumphant launch of the new factory, Balenciaga will provide comprehensive training to artisans at an affiliated training center. This pioneering program will play a pivotal role in honing the skills of employees, guaranteeing unwavering adherence to top-notch production standards from the onset. Under the visionary leadership of Demna Gvasalia, Balenciaga has witnessed remarkable growth, with projections hinting at sales figures hitting the €1 billion ($1.2 billion) mark in 2019.
As a part of the esteemed Kering group, Balenciaga has played a key role in the overarching success of the conglomerate’s array of brands, with sales surging by 11.7% in the third quarter of the financial year. This exponential growth can be ascribed to the stellar performance of Balenciaga’s accessories line, alongside the commendable achievements of other brands within the group. With its upcoming factory in Italy, Balenciaga is all set to further fortify its standing as a preeminent luxury fashion house, celebrated for its trailblazing designs and unwavering commitment to excellence.
[For more information on Balenciaga’s latest developments, click here](https://www.balenciaga.com/) [Explore more about Kering’s luxury brands and business operations by visiting their website](https://www.kering.com/)
