Balenciaga created quite a stir when it made its surprise debut in Los Angeles with a show that was shrouded in secrecy. To build up anticipation, journalists and guests were sent a package containing a silver ingot in the shape of an energy bar, symbolizing the healthy lifestyle of LA and the partnership with local grocery store Erewhon. Balenciaga collaborated with Erewhon to develop charcoal juices and a clothing line that featured both brands’ names.
The show took place in the elegant residential area of Hancock Park, with guests entering a street adorned with palm trees. Esteemed celebrities such as Kim Kardashian, Eva Longoria, Kendall Jenner, and Salma Hayek, as well as Balenciaga’s new ambassador Nicole Kidman, graced the event. Kidman, dressed in a breathtaking black velvet dress with a wide collar and gloves, expressed her enthusiasm about working with Balenciaga as an ambassador.
The show commenced with a series of athleticwear ensembles that reflected the vibrant LA lifestyle. Models strutted down the runway sporting oversized and form-fitting athletic looks, often paired with magnified sneakers and holding shopping bags featuring the Erewhon logo. The collection then transitioned into tracksuits, including a candy-pink iteration reminiscent of the iconic Juicy Couture era.
Demna, the artistic director of Balenciaga, elucidated that the collection paid homage to his love for Los Angeles, along with his teenage influences from Hollywood music and movies. The Fall/Winter collection showcased a fusion of styles, playing with proportions and accessorizing with oversized boots and bags. Brigitte Nielsen, renowned for her roles in “Rocky IV” and “Beverly Hills Cop 2,” made a captivating appearance in a form-fitting black turtleneck sweater and long black boots.
The show also presented guest appearances by the sensational Cardi B and a diverse cast of models, symbolizing the true spirit of Los Angeles. The collection continued with neo-grunge looks, tailored pieces, and concluded with stunning red-carpet-worthy dresses. Cardi B made a grand entrance in a cobalt-blue faux fur coat, captivating onlookers with her daring sense of style. The show came to a close with a show-stopping gown featuring a dramatic collar and a clutch bag in the shape of a pump.
Balenciaga’s Los Angeles debut extended into the night, with after-show events at the Sunset Tower Hotel and Whisky a Go Go. However, the disappointment loomed when Cardi B decided not to take the stage at Whisky a Go Go, leaving the audience wanting more and ending the night on a slightly sour note.
Overall, Balenciaga’s debut show in Los Angeles generated significant anticipation and successfully showcased the brand’s distinctive style. By collaborating with Erewhon, Balenciaga not only introduced a collection inspired by the LA lifestyle but also embraced the local culture and community. The star-studded affair, highlighted by the presence of celebrities like Nicole Kidman and Cardi B, solidified Balenciaga’s influence within the fashion industry.
Useful links:
Vogue: Balenciaga’s Debut Show in Los Angeles
LA Times: Balenciaga’s L.A. Fashion Show: A Crazed Three-Day Pop-Up
