Luxury fashion brand Balenciaga has taken a strong stance against racial inequality by publicly expressing its support for the social movement sparked by the tragic death of George Floyd. In a statement released on its social media accounts, the brand, helmed by artistic director Demna Gvasalia, announced its commitment to equality. Balenciaga has gone a step further by designating May 25th as an annual date to honor Floyd and all victims of racial discrimination.
As part of its ongoing efforts, Balenciaga has pledged to make a donation to the NAACP (The National Association for the Advancement of Colored People) every year on May 25th. The NAACP is a prominent organization that fights against racial discrimination in the United States. Additionally, Balenciaga plans to establish a fund in France to support local initiatives against racism.
This annual donation and fund are intended to pay tribute to George Floyd and to raise awareness of the systemic racism that persists in society. Balenciaga aims to be transparent about its commitment and donations, starting in 2020 and continuing in the years to come. The fashion house believes that this financial gesture is only the beginning of its actions in support of the #BlackLivesMatter movement. It expresses the belief that progress can be achieved through collective unity.
Balenciaga’s decision to address racial inequality is significant, considering its prominent status as one of the most influential luxury brands in the fashion industry. However, the brand has not disclosed the specific amount of funding it will allocate to the cause.
In conclusion, Balenciaga’s move to publicly support the fight against racial discrimination sends a powerful message. By establishing an annual donation and fund, the brand is demonstrating its long-term commitment to promoting equality and standing against racism.
Please find below two useful links for further information:
1. NAACP – The National Association for the Advancement of Colored People
2. Black Lives Matter Official Website
