Balenciaga, the internationally recognized fashion house, has recently taken a bold and unprecedented step in prioritizing news related to the war in Ukraine. In collaboration with its parent company, Kering, Balenciaga has emptied its social media accounts to focus solely on the ongoing armed conflict. By deleting previous posts showcasing its collections, the luxury brand aims to create a clean slate, symbolizing its unwavering stance on the matter.
On various social media platforms, such as Twitter and Instagram, where Balenciaga boasts a staggering following of 12.7 million, only the Ukrainian bicolor flag can now be seen. This powerful move signifies the fashion house’s intention to use its influential platforms to report and disseminate information regarding the situation in Ukraine.
Under the leadership of artistic director Demna Gvasalia, Balenciaga has gone a step further by incorporating a dove, recognized as a universal symbol of peace, into its profile. Additionally, the fashion house has announced a donation to the United Nations World Food Programme, urging its community to contribute as well.
This commendable initiative is in line with Kering’s commitment, as the parent company has also made an “important” donation to the United Nations Refugee Agency, highlighting its dedication to addressing global crises.
The fashion industry, known for its penchant for glamour and style, is increasingly demonstrating its involvement and support in global issues. Through their actions, fashion houses like Balenciaga and prominent designers like Giorgio Armani, who recently showcased his support for the Ukrainian people by cutting the soundtrack of his fashion show, are shedding light on humanitarian crises. This compassion and use of their platforms serves as a poignant reminder of the industry’s power and influence.
Ultimately, these fashion houses are not only making a statement but also showcasing their commitment to making a positive impact beyond the realm of luxury fashion. Their involvement in global issues highlights the fact that fashion can be a catalyst for change, and serves as an inspiration for others to leverage their platforms for the greater good.
Useful links:
1. United Nations Press Release on the Situation in Ukraine
2. Balenciaga’s Collaboration with the United Nations World Food Programme
