Balenciaga, the iconic fashion brand, is once again making waves in the music industry with its latest partnership with Aya Nakamura. Nakamura, a French singer of Malian heritage, has been chosen as the creative director Demna Gvasalia’s newest muse, and together they have created a capsule collection that is set to launch on March 17th. Promotional images for the collection feature Nakamura wearing one of the sweatshirts, showcasing the stunning collaboration between fashion and music.
In addition to being the face of this collaboration, Nakamura has also curated an exclusive playlist for Balenciaga. The playlist features songs that have greatly influenced and inspired her throughout her life. Fans can stream or download the playlist on Apple Music, diving into Nakamura’s musical world and discovering the sounds that have shaped her as an artist.
Nakamura’s relationship with Balenciaga goes back to last year when she attended the label’s Haute Couture show. It was during this event that Demna expressed his admiration for Nakamura’s music and the profound impact it had on him. Recently, Nakamura was even seen at Balenciaga’s Fall/Winter 2022-23 fashion show, solidifying their creative partnership and demonstrating their shared artistic vision.
This collaboration is a strategic move for Balenciaga, as it aims to further resonate with the younger generation. The brand recognizes Nakamura’s immense success in the music industry, lauding her for breaking numerous records in terms of music streaming. With chart-topping tracks and a massive following, Nakamura has cemented her position as the most-watched, most-played, most-viewed, and most important French singer in Europe at present.
To complement Nakamura’s playlist, Balenciaga is launching a limited edition capsule collection. Fans will be able to purchase items from the collection at Balenciaga stores and on the brand’s e-commerce site. Inspired by concert merchandise, the collection includes T-shirts and hoodies that capture the spirit of Nakamura’s music. Additionally, a silver leather Hourglass bag featuring the singer’s signature will be part of the collection, adding a touch of luxury and sophistication.
Balenciaga’s venture into the music industry is not new. In the past, the brand released merchandise for Kanye West’s album “Donda” and creative director Demna Gvasalia even curated his own personal playlist on Apple Music in 2020. Balenciaga has also collaborated with German metal band Rammstein and American drag queen RuPaul, showcasing its commitment to bridging the gap between fashion and music.
With this exciting collaboration with Aya Nakamura, Balenciaga continues to expand its influence and appeal beyond the boundaries of fashion. By partnering with notable figures in the music industry, the brand is able to connect with a wider audience and solidify its position as a cultural powerhouse. It is through these innovative and boundary-pushing collaborations that Balenciaga sets itself apart as a brand that is ahead of its time.
Useful links:
– Balenciaga Website
– Apple Music
